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MSI and Colorful raise Nvidia RTX 50-series prices in China by up to 59% across the entire lineup ā€” change in distributer pricing suggests GPU price hikes are on the way

By ckasprzak | TkOut | July 29, 2026 | GPU, Hardware, MSI, Nvidia
The Hot Take: Is Nvidia pricing out AIB manufacturers to take the whole pie of selling their GPUs?

The ongoing component crisis has forced manufacturers to raise product prices around the world, which includes the best GPUs. MSI and PNY have just announced new prices for all RTX 50-series graphics cards for China, representing up to a 59% hike compared to MSRP. While Nvidia GPUs have been the most affected, offerings from Intel and AMD are also experiencing a similar predicament, according to Wccftech. MSI's price list actually shows the old prices (from a week ago) as well as the new ones, giving us an official percentage difference of 10-20%. Keep in mind the old prices still weren't at MSRP. The RTX 5080 Shadow 3X OC/Ventus sees the biggest change, going from 10,000 Yuan ($1,477) to 12,000 Yuan ($1,773), constituting a 20% hike. Other RTX 5080 variants received a pretty similar 18% hike, while the RTX 5070 Ti Shadow 3X OC now costs 19.5% more. Product NameOriginal PriceUpdated PriceOfficial MSRPvs. Originalvs. Base MSRPGeForce RTX 5090 D v2 24G VENTUS 3X OCĀ„22,999Ā„25,999Ā„16,499+13.04%+57.58%GeForce RTX 5080 16G GAMING TRIO OC WHITEĀ„10,999Ā„12,999Ā„8,299+18.18%+56.63%GeForce RTX 5080 16G GAMING TRIO OCĀ„10,999Ā„12,999Ā„8,299+18.18%+56.63%GeForce RTX 5080 16G SHADOW 3X OC/VENTUSĀ„9,999Ā„11,999Ā„8,299+20.00%+44.58%GeForce RTX 5070 Ti 16G GAMING TRIO OCĀ„8,199Ā„9,699Ā„5,499+18.29%+76.38%GeForce RTX 5070 Ti 16G SHADOW 3X OCĀ„7,699Ā„9,199Ā„5,499+19.48%+67.28%GeForce RTX 5070 12G GAMING TRIO OCĀ„5,899Ā„6,399Ā„4,499+8.48%+42.23%GeForce RTX 5070 12G VENTUS 3X OCĀ„5,499Ā„5,999Ā„4,499+9.09%+33.34%GeForce RTX 5070 12G SHADOW 3X OCĀ„5,499Ā„5,999Ā„4,499+9.09%+33.34%GeForce RTX 5070 12G SHADOW 2X OCĀ„5,299Ā„5,799Ā„4,499+9.44%+28.90%GeForce RTX 5060 Ti 16G GAMING TRIO OCĀ„4,599Ā„4,999Ā„3,199+8.70%+56.27%GeForce RTX 5060 Ti 16G SHADOW 2X OC PLUSĀ„4,299Ā„4,699Ā„3,199+9.30%+46.89%GeForce RTX 5060 Ti 8G SHADOW 2X OC PLUSĀ„3,099Ā„3,399Ā„2,799+9.68%+21.44%GeForce RTX 5060 Ti 8G GAMING TRIO OC WHITEĀ„3,399Ā„3,699Ā„2,799+8.83%+32.15%GeForce RTX 5060 Ti 8G GAMING TRIO OCĀ„3,399Ā„3,699Ā„2,799+8.83%+32.15%GeForce RTX 5060 Ti 8G INSPIRE 2X OCĀ„3,199Ā„3,499Ā„2,799+9.38%+25.01%GeForce RTX 5060 Ti 8G VENTUS 3X OCĀ„3,299Ā„3,599Ā„2,799+9.09%+28.58%GeForce RTX 5060 8G GAMING TRIO OC WHITEĀ„2,799Ā„3,199Ā„2,199+14.29%+45.48%GeForce RTX 5060 8G GAMING TRIO OCĀ„2,799Ā„3,199Ā„2,199+14.29%+45.48%GeForce RTX 5060 8G GAMING OC V1Ā„2,699Ā„3,099Ā„2,199+14.82%+40.93%GeForce RTX 5060 8G SHADOW 2X OCĀ„2,599Ā„2,999Ā„2,199+15.39%+36.38%GeForce RTX 5050 8G GAMING OCĀ„2,599Ā„2,999Ā„1,899+15.39%+57.93%GeForce RTX 3050 VENTUS 2X E 6G OCĀ„1,649Ā„1,899Ā„1,399+15.16%+35.74%The highest-end Blackwell GPU available in China, the RTX 5090 D V2 is a cut-down version of the RTX 5090, featuring 24GB of VRAM instead of 32GB. MSI raised its price by 13%, which is less than every RTX 5060 and RTX 5050 variant ā€” those were around 14-15%. The RTX 5060 Ti (8GB and 16GB) and RTX 5070 both received price hikes under 10% compared to their old prices. If you put these numbers up against these GPUs' MSRPs then the picture becomes a lot grimmer. The RTX 5070 Ti Gaming Trio OC is now priced 76% above MSRP, while its cheaper Shadow 3X OC variant is still 67% more expensive than the suggested retail price. The prices for the RTX 5090 D V2 are 57.5% higher, the RTX 5080 and 5060 Ti up to 56% higher, the RTX 5060 up to 45% higher, and the RTX 5070 up to 42% higher. Moving onto Colorful's list, the company doesn't provide old prices to compare against, so we can only reference them against the MSRPs. The top-end offering, the RTX 5080 Vulcan W OC is now priced 59% above MSRP, while the 5070 Ti Vulcan W OC is 58.5% higher. The RTX 5070 and 5060 Ti 16GB models were largely under the 50% threshold, while price hikes for the RTX 5060 Ti 8GB and RTX 5060 variants were under 30% compared to MSRP. GPU ModelNew PriceOriginal PriceDifference% vs MSRPRTX 5080 Vulcan W OC 16GĀ„13,199Ā„8,299+Ā„4,900+59.0%RTX 5080 Vulcan OC 16GBĀ„12,299Ā„8,299+Ā„4,000+48.2%RTX 5080 Advanced OC 16GĀ„11,799Ā„8,299+Ā„3,500+42.2%RTX 5080 Ultra W OC 16GĀ„10,499Ā„8,299+Ā„2,200+26.5%RTX 5070 Ti Vulcan W OC 16GĀ„9,999Ā„6,299+Ā„3,700+58.7%RTX 5070 Ti Advanced OC 16GĀ„9,299Ā„6,299+Ā„3,000+47.6%RTX 5070 Ti Ultra W OC SFF 16GĀ„8,899Ā„6,299+Ā„2,600+41.3%RTX 5070 Ti Ultra OC SFF 16GĀ„8,799Ā„6,299+Ā„2,500+39.7%RTX 5070 Ti Deluxe SFF 16GĀ„8,699Ā„6,299+Ā„2,400+38.1%RTX 5070 Vulcan X OC 12GĀ„7,199Ā„4,599+Ā„2,600+56.6%RTX 5070 Ultra OC 12GĀ„6,799Ā„4,599+Ā„2,200+47.9%RTX 5070 Deluxe 12GĀ„6,399Ā„4,599+Ā„1,800+39.2%RTX 5060 Ti Ultra W OC 16GĀ„5,299Ā„3,599+Ā„1,700+47.3%RTX 5060 Ti Ultra Z OC 16GĀ„5,249Ā„3,599+Ā„1,650+46.0%RTX 5060 Ti Ultra OC 16GĀ„5,249Ā„3,599+Ā„1,650+46.0%RTX 5060 Ti Deluxe 16GĀ„5,199Ā„3,599+Ā„1,600+44.6%RTX 5060 Ti Ultra W DUO OC 16GĀ„5,099Ā„3,599+Ā„1,500+41.8%RTX 5060 Ti Ultra DUO OC 16GĀ„5,099Ā„3,599+Ā„1,500+41.8%RTX 5060 Ti Advanced OC 8GĀ„3,949Ā„3,199+Ā„750+23.5%RTX 5060 Ti Ultra W OC 8GĀ„3,949Ā„3,199+Ā„750+23.5%RTX 5060 Ti Ultra OC 8GĀ„3,849Ā„3,199+Ā„650+20.3%RTX 5060 Ti Deluxe 8GĀ„3,699Ā„3,199+Ā„500+15.7%RTX 5060 Ti DUO 8GĀ„3,549Ā„3,199+Ā„350+11.0%RTX 5060 Advanced OC 8GĀ„3,199Ā„2,499+Ā„700+27.9%RTX 5060 Ultra W OC 8GĀ„3,149Ā„2,499+Ā„650+26.0%RTX 5060 Ultra DUO OC 8GĀ„3,049Ā„2,499+Ā„550+22.0%RTX 5060 Deluxe 8GĀ„3,049Ā„2,499+Ā„550+22.0%RTX 5060 DUO 8GĀ„2,949Ā„2,499+Ā„450+17.9%RTX 5050 DUO 8GĀ„2,449Ā„2,099+Ā„350+16.8%Both of these lists came directly from the distributors but marketplaces online show that AMD and Intel GPUs are also more expensive now, as well. AMD's cards are selling for 14% to 29% higher prices, and Blue Team's cards are seeing $200 to almost $300 bumps, according to Wccftech. The RX 9060 XT 16GB is the worst offender among the two lineups, being hiked up by 28.8% compared to its MSRP. All of this is happening because VRAM prices have skyrocketed over the past year, with reports highlighting a $20 price increase per module. That means an 8GB card, with taxes included, should cost almost $100 more now, a 12GB card about $130 more, and a 16GB card roughly $180 more, and that's just accounting for VRAM price changes. With prices going up, there's an additional element of supply and demand that is pushing prices higher. There are no signs of the component crisis slowing down; in fact, we only see more fearmongering from major companies, persuading them to buy whatever they want now instead of waiting for some miracle market crash. With the way things are looking right now, prices don't seem to be coming down anytime soon, that much is clear.

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Diamonds are MSIā€™s best friend

By ckasprzak | TkOut | June 3, 2026 | Cooling, GPU, Hardware, MSI
The Hot Take: Yeah looks like that CZ market is going to get a new avenue of revenue soon enough. Hoping the prices can be kept down is my only concern.

MSI has shown off new cooling and power tricks for future Nvidia RTX graphics cards. The outfit has said that since the company is not expecting a major gamer GPU launch this year, it used the gap to show what might land on future Nvidia RTX cards and what it will have to come up with to match. MSI said that it is working on three main areas for its next designs: cooling, power delivery and the PCB. The cooling work includes new fans, heat pipes, thermal pads and baseplates, all dressed up as an advanced thermal architecture. The fan design uses ultra-thin metal blades rather than the usual plastic jobs. MSI says the seven-blade all-metal design can deliver up to 40 per cent better airflow. The trick is a high-rigidity metal structure packed into a 0.8mm blade, which should resist deformation at higher speeds. Thinner blades give more effective airflow area, while wider paths reduce resistance during high-speed operation. MSI is also working on advanced spiral-groove heat pipes. These increase contact area compared with conventional heat pipes, which should help shift heat away from the GPU more efficiently. The company has added diamond-composite thermal pads for memory modules to improve heat dissipation. There is also a diamond-copper composite baseplate, with a diamond-copper layer stacked between two copper layers. MSI says this creates a high-conductivity path from the GPU to the heatsink. All these parts come together in a fully integrated cooling module. One early design was shown as a next-generation Gaming Trio graphics card. MSI displayed it on an existing RTX 5090 32GB GPU, although it remains a prototype rather than a finished retail card. The final version is expected to arrive with future Nvidia GPUs, so for now, it is more engineering peep show than shopping list. MSI is bringing its Safeguard technology directly to high-end graphics cards. The feature first appeared on the companyā€™s MPG power supply line. The same protection and control, handled through software and hardware, will now work from the 16-pin connector on the graphics card. That means users will not need a compatible PSU to get the feature working. MSI is still validating the technology with more power supplies and is expected to give it a new name. The company is also adding server-grade reusable fuses, called eFuse, to future GPUs. These are designed to protect the card from electrical damage using an internal gate-based reset mechanism. The company says the fuses are resettable and reusable, with a short-circuit response of about 200ns. That should help long-term reliability, although anyone who has watched 16-pin connector drama will know reassurance is doing plenty of work here. MSI showed the design on its RTX 5090 SUPRIM Safeguard card. As with the cooling module, these technologies are intended for future graphics cards rather than the shelves today. It all points to GPU makers preparing for more power, more heat and more expensive lumps of hardware that need not cook themselves while running the next AI-slathered benchmark. Ā 

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