Nvidia’s graphics card prices are reportedly jumping again as memory costs rise and retailers start clearing shelves in panic.
With Samsung reportedly raising DRAM prices by about 20 per cent for the current quarter, Nvidia appears to have decided customers can pay. The result is another price rise for consumer graphics cards, the third such inflationary episode this year, according to the reports.
This one has reportedly emptied store shelves as distributors shift into full panic mode.
Unlike Nvidia’s May price rise, the latest bout appears to cover far more consumer graphics card models.
According to Taiwan’s Economic Daily, Nvidia has increased prices on consumer-facing graphics cards by between 20 per cent and 30 per cent. That follows a price rise of between 10 per cent and 15 per cent in January 2026.
The May increase was aimed mainly at high-end cards such as the GeForce RTX 5090 series. The latest hike, therefore, looks like Nvidia’s third attempt to test how much pain gamers and system builders can absorb this year.
BenchLife claims Nvidia’s price notices to downstream supply chain partners now cover entire GPU bundles. That means the GPU itself and the GDDR memory are being lumped together on the same grim little invoice.
The notices, helped along by runaway rumours, have reportedly triggered a proper panic among retail channel distributors.
One major Chinese e-commerce platform went so far as to remove many mainstream Nvidia graphics cards from sale last week. Retailers that have already adjusted prices are showing a chunky difference.
The 16GB GDDR7 Nvidia RTX 5070 Ti is now selling for 10,700 yuan (€1,389, $1,581), up from 9,299 yuan (€1,207, $1,374) last week.
In November 2025, the same card was selling for 7,200 yuan (€934, $1,064). The price rises are producing some daft results in the GDDR market as well.
Standard 2GB GDDR7 video memory now sells for $20, while a 3GB chip costs between $60 and $70. That means the 3GB GDDR7 part offers just 50 per cent more video memory but costs more than three times as much.